Search Engine Submission | Search Engine Submission | Links Submission | Submit Website To Search Engine

2007-01-31T05:31:00.000-08:00

Search Engine Submission

The guidelines for submitting to search engines are completely different from the guidelines for submitting to directories. With directories, a human editor evaluates your web site and ensures that it is placed in the most appropriate category. With search engines, no editors or categories are involved. In fact, over time, many search engines find a site without a direct submission guiding them.

Search engines begin finding web pages through lists of heavily used servers from major Internet Service Providers (ISPs). They also find web pages through the most frequently visited web directories, such as Yahoo!. Because the major web directories are a starting point for many search engine spiders, submitting your site to directories is actually the first step in effective search engine submission. The popularity boost can greatly affect search engine visibility.

Planning a Search Engine Submission Campaign

Many web site owners feel that they get maximum search engine visibility by having every single page on their site listed well in the search engines. This belief is a common misconception. Every page on a web site does not have to be optimized to obtain effective search engine visibility. In fact, many successful small business sites need only 20–25 optimized pages, and larger sites usually do not need more than 200 optimized pages.

The first pages you should submit to the search engines are the ones that are properly optimized. The first one on the list should be your home page. Some search engines ask only for your home page URL, opting to spider the rest of your site from the home page. Always be sure that your home page is properly optimized.

To get optimal visibility in search engine results, keywords and keyword phrases must be placed strategically throughout your web pages. To summarize, keywords need to be placed in the following locations:

· Title tags

· Visible body text

· Anchor text

· Within or near hypertext links

· Meta tags

· Alternative text

As discussed title tags, visible body text, and anchor text are considered primary text because all the major search engines place a great deal of emphasis on this text. Meta tags and alternative text are considered secondary text because not all search engines read and record this text.

To ensure that the search engines can find your optimized pages, your site designer should provide multiple means for the search engine spiders to find those pages. Effective cross-linking within your site is beneficial for both your site's visitors and the search engine spiders. If cross-linking is too difficult or time consuming to implement, creating and submitting a site map gives spiders access to many URLs within your site.

As stated, begin search engine submission with your home page and other optimized pages. In general, submit anywhere from one to fifty web pages at a time, depending on the search engine guidelines. Some search engines accept only five pages per day. Some search engines accept more. Always fall within the submission limits the search engines publish on their own sites.

Additionally, do not submit and then resubmit a web page to the search engines within one 24-hour period, even if you made legitimate changes to it. To a site owner, the change is a legitimate one, particularly if the page contained typographical errors. However, a search engine spider cannot determine that the submission of the same page within a 24-hour period is due to an honest mistake. To the search engines, the submission appears to be spam. So be patient, and wait a few days if you find that you made errors in your submission.

With free submissions, it can take anywhere from a few weeks to a few months for your pages to appear in the search results. If your search engine marketing campaign has specific deadlines, using pay-for-inclusion programs and pay-per-click search engines are your best options because of their quick turnaround time.

However, to succeed with both paid-inclusion programs and pay-per-click search engines, you need to remember their unique characteristics. Pages submitted to paid-inclusion programs must be properly optimized for them to rank well. Select only your best optimized, most targeted pages for paid-inclusion programs.

Effective pay-per-click advertising involves careful keyword research and selection as well as the writing of a series of ads. Designing appropriate landing pages for your pay-per-click advertising is also essential. Design landing pages and write a series of ads before you sign up for any pay-per-click program.

Cheers

Karthick

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Search Engine Submission | Link Submission | Links

Search Engine Submission | Search Engine Submission | Links Submission | Submit Website To Search Engine

Search Engine Submission

Planning a Search Engine Submission Campaign